![]() ![]() ![]() That is why the entire collection is done in the temple jewellery style, to help portray the various aspects of divinity, an essential part of the idea,” says Joy Alukkas, Chairman and MD, Joyalukkas Group.Īmongst all the mythical tales that unite Indians, the Ramayana probably stands as the brightest beacon of all, told to every child, and recited by most adults at some point or the other in their lives. “Inspired by the celestial love of Lord Ram and Sita, the ‘Sita Kalyanam’ collection captures the essence of being Indian, the tradition, the emotions with the expertise of traditional craftsmanship. The collection amalgamates fine artistry with vivid story-telling, and is made up of beautifully etched ornaments in antique-finish gold.įor the brand, the ‘Sita Kalyanam’ collection is rooted in the coming together of two pan-Indian phenomena – the ubiquitous Indian wedding and the epic Ramayana, known to everyone in the country. The coming together of two pan-Indian phenomena – the ubiquitous Indian wedding and the lore of Rama’s love for Sita in the epic Ramayana – is set to make the affordable and contemporary bridal collection hugely popularīringing stories from the Ramayana to life, and tapping into the popular sentiment around the epic, retail jewellery major Joyalukkas has come up with an elaborate wedding jewellery collection called ‘Sita Kalyanam’. ![]()
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